Our annual conference is a flagship event for the Personal Finance Society and the financial planning profession on the whole. Circa 1,000 members, VIPs, sponsors, exhibitors, staff and volunteers were in attendance in 2011 to hear from keynote speakers and thought-leaders from across the profession as well as politicians and renowned subject specialists. Whilst the event is only live for two days there is a six month build-up and several weeks post-event run-off, so it is essential to have a coherent and professional brand imagery to tie all the communications and tangible assets together.

The team at Cohesion was are involved right from the planning stage, turning raw initial concepts into an impactful brand identity that was flexible enough to be used across a wide range of multi-media assets, ranging from PowerPoint templates to signage, brochures and event badges. Cohesion remained engaged throughout the development of marketing collateral, translating the application of the branding right through to the delivery of the live event.